Category Archives: Social

Gone Baby Gone


I saved Skyward Sword for after the holidays, despite the fact new Zelda games are currently a sort of Christmas-to-New Year’s kind of ritual for many people.

I’m really liking it so far, inasmuch as I can like a new Zelda. To a certain extent my enthusiasm for the brand has diminished with each installment; might just be some formula fatigue, like I got with Pokemon and Harvest Moon despite the fact that games in those series have probably collected hundreds of my hours over the years.

A Link To The Past has this distinctly alien, mysterious quality that I think the brand has lost over the years in favor of a prettier sort of magic. Zelda games are so ritualized now, so tautly Nintendo (not a negative adjective by any measure) that they start to feel like Disney rides or something.

Never stops me from finding things to love about almost every one, though. This time it’s Zelda herself, and I think she’s indirectly brought something new and special to Skyward Sword I’ve explained in my newest Gamasutra editorial, if you’d like to have a look.

Also new at Gamasutra: A look from inside Prototype 2‘s dev team, with its nifty design director — even if you’re not that into Prototype, he’s uncommonly candid about some of the twists and turns these internal processes take. What’s the value of a Masters of Fine Arts in game design? NYU’s resident smart cookie Frank Lantz explains.
Finally, Microsoft has tapped Arkadium to explore cross-platform social gaming; Microsoft Games Studios, to be precise. If you don’t really know what that means or you think it sounds irrelevant, you should probably read my new Kotaku column on the biggest new ideas in the games space that you should fully expect to start invading your familiar world in the months to come.
Lastly, I jump on the “Shit ____s Say” bandwagon (if you haven’t seen Shit Girls Say, Shit Black Girls Say or Shit Girls Say to Gay Guys, to name a few, git yr azz up ons) by writing Stuff Gamers Say over at Thought Catalog. They are all composites, and one of them is me.
Yes, I know Katawa Shoujo is out, although I appreciate all nine thousand of your mails and tweets. If you don’t know what I mean, please read this article I did at Kotaku on the development of this Japanese-style dating game about disabled girls, and the niche internet communities that birthed it.
Yes, I’m going to play and review the final game and you will be the first to know about it when it runs. Properly playing visual novels takes time.

How y’all doing? What’re you playing? If I made you forums, would you use them?

PRACTICE Makes Perfect

I had a whole Silent Hill tribute post planned for Halloween, but I’ve been too busy. I went to GDC Online with Gamasutra — and I also spoke at the Game Narrative Summit with friends Chris Dahlen, Kirk Hamilton, N’Gai Croal, John Davison and Ben Fritz (Kirk wrote about our panel and shared his slides).
Right back from GDC Online, I had my gigantic 1990s-themed birthday party (feat. Ava Luna, Radical Dads, EULA, Ovlov and Casiorossi, check ‘em!) Then it was CMJ week, and then the Halloween parties began.
I went as Laura Palmer — what about you? Also over this past weekend was the fascinating inaugural PRACTICE game design conference at New York University’s Game Center. Eric Zimmerman and Frank Lantz explain what it’s all about here, and I attended some great talks as well!
PopCap’s Scott Jon Siegel spoke about the need for more prototyping specifically in the arena of social games. In a recent column of mine that EDGE published (in the print edition; it won’t be online until later), I compared the design methods used by popular Zynga games — and the player behavior they incite — to the methodology of drug pushers and the behavior of the addicted. I also wrote not too long ago about how disappointed I was to see some of these methodologies adopted by The Sims Social.
Scott told me on Twitter he was disappointed that folks like me seem to be throwing out his entire industry with the bathwater, but while I’ve gone after specific examples, design forms and business models with my fists up, I actually do believe there’s potential to do special things with this new frontier and don’t wish to dismiss that.
Last week I talked to online game veteran Raph Koster, who said that while he feels a sense of loss as games evolve into the social mainstream, he’s also excited by the unprecedented opportunity to reach so many people with our love for games. I share Raph’s feeling of loss, but I also share his enthusiasm for the possibilities the social space can doubtless attain when the right people are working in it for the right reasons.
Long story short, Scott Jon Siegel is one of those good guys, and he believes that more prototyping — the experimental rapid sort that is core to process in traditional design — can help address a lot of the risk aversion and idea-cloning that slows genre emergence and innovation in the social space, and that’s a great idea!
Speaking of game design, Harmonix’s Matt Boch took us inside Dance Central‘s prototyping process. The part I wish I’d written down verbatim was when he mentioned the way the game doesn’t legislate gender in dance performance (“gender is performance,” he said), and showed a video of how a man and a woman could interpret the same feminine, sexy song in their own ways and still succeed in the game.
In other good talks, we had Steve Gaynor on how the design of progression gates can lead to both better storytelling and more interesting use of space, and there was a fascinating, rapid-fire debate among Manveer Heir, Chris Hecker and Nick Fortugno about the extent to which the ability to program is — or isn’t — essential to the game designer’s role.
PRACTICE was such a good time, and is heartening evidence of the fact that we’re starting to collect a cohesive, diverse and wonderful game design hub in New York City! I mean, look at this awesome segment on games as art that was shot by PBS — everyone in it is a New Yorker (I’m in it, too)!
Kotaku’s Stephen Totilo was also at PRACTICE, and he wrote about the surprising and interesting discussion that emerged when Seth Killian and Arturo Sanchez were asked about sexism in the Street Fighter community.
I also wrote about sexism at Kotaku today, but I’m going to save the discussion for its own post. Stay tuned!

Fans Are Intense

I attended the Call of Duty XP event out in Los Angeles a bit over a week ago, and it was really elaborate. My summary of the event itself is here. The main draw was ostensibly the opportunity for core fans to spend an entire weekend playing and competing at Modern Warfare 3, but it was also their first look at Activision’s Elite premium content service and social networking platform for the franchise.

The company had been rolling out information on Elite in careful bits and pieces, but it wasn’t until XP that it announced the price. The company’s digital VP, Jamie Berger, feels deeper social features will create a more positive community, and Beachhead, the Activision studio in charge of developing Elite, talked to me about working closely with the other studios, plus some important lessons from the beta.

I imagine that most of the SVGL readers aren’t that into Call of Duty, given that the longtime crew usually tells me that you found my work or my blog because of my writing on weird JRPGs, or on survival horror games, or  hentai games or something. Those of you in the latter crew might be happy to learn that I’m back on the pervy games with a new monthly at The Escapist.

This month I start out fairly tame with the sexuality of Catherine, but I’m the kind of person who gets a little bored and rebellious writing the same kinds of articles for too long, and then I write things that are weird. Speaking of Catherine, I also wrote about it in my Kotaku feature and reviewed it at Paste. Catherine, Catherine, Catherine. It’s a good thing I like that game a lot.

And speaking of weird RPGs, things I like, intense fans, and me writing things that are weird when I get bored, my latest editorial at Gamasutra is about “Persona_ebooks,” the Persona-themed Twitter tribute to both that series and internet sensation “Horse_ebooks.” Maybe you don’t know what I’m talking about, but trust me, you want to. Give it a read.

I’ve started Persona 2: Innocent Sin on the PSP. It’s so weird. I don’t even… like, I need to spend several more hours on it before I know what to tell you. But I’m looking forward to those hours, so take that bit for what it’s worth.



[Today’s Good Song: Broken Water, ‘Kamilche House’]

Live From Hurricane Irene



Hi everybody — sadly, I’m not at PAX like EVERY SINGLE ONE OF MY GAMING FRIENDS. I’m coming to you live from a “Zone B Hurricane Bunker” at the border of Bushwick, Brooklyn. The picture you see above you depicts the eerie cast the sky here had yesterday evening, before the inclement weather descended.

…Not an actual bunker. I’m just at home at 3:40 AM watching all-night Irene reports with my cats, Zelda and Yorda. I only had enough duct tape for one window, so I’m going to try not to exhaust my flashlight battery by using the light to play with the cats, who seem entirely unconcerned.
Actually, there’s not much to be concerned about just yet; so far there’s just been an intense amount of rain, since the brunt of the hurricane won’t hit for a few more hours yet. I’m pretty safe where I am, but I’m kind of a disaster fetishist — check out my Thought Catalog piece on thoughts about the hurricane.
Since the last time I’ve updated, kind of a lot has happened; I went to MA to visit some video game developers (and my parents!), so here’s interview 1, 2 and 3 from my trip to Irrational. The main reason I went to MA will soon be unveiled!
I’ve done a couple of editorials at Gamasutra, too. I’m ambivalent in the truest sense of the word about the extent to which I’ve been sucked into Facebook games. Initially I meant to do some research for my monthly Edge column — by the way, the current print issue features a piece I wrote on what I perceive to be a disconnect between games critics and the average players, and thanks to those of you who’ve shot some feedback my way on Twitter about that.
But anyway, yeah, I decided to play some Facebook games, and gradually my wall and my notifications list are being overtaken by game spam. It’s driving me crazy, and yet I’m still logging into the stupid things every day. I had thought The Sims Social might be a little different, or a little smarter, but it’s kind of the worst offender yet. You can read my Gamasutra analysis for details.
If you are of an industry mind, I’ve got a couple of things for you: Fellow Gamasutra editor-at-large Chris Morris feels the “revolving door”, in his words, of executives at Atari is concerning, and I spoke to the company’s latest mobile and digital executive hires about their hopes for the future of the venerated brand. Second, what’s former Microsoft Games Studios VP Shane Kim doing these days? You got questions, I got answers!
Some of y’all might be playing Deus Ex: Human Revolution, but of my favorite things I’m doing these days is continuing my letter series with my pal Kirk Hamilton (fairly-newly of Kotaku staff!) about the original Deus Ex. I assume all core PC gamers will have a coronary when I say my persistent impression of it is “eh, it’s not Metal Gear Solid.” But if you pay even a little attention to this blog, you know I’m almost irrationally fangirlish in regards to MGS, so hopefully you can forgive me.
More seriously, I get why everyone loved Deus Ex so much. It’s so, so smart, and I’m having a lot of fun with it. If you aren’t up-ons, please enjoy The Deus Ex letters part one, two and three.
When Kirk and I did The FF7 Letters at Paste, one of the conclusions at which we mutually arrived is that sometimes stylization is more immersive than what’s passing for “realism” these days. Now that it’s au courant to do remakes, HD re-releases and the like of beloved games, I’ve thought about how pushing for lifelike graphics and “realism” can actually make some games ultimately alienating because they don’t age well.
If you happen to be a NYLON Guys subscriber, or to see one on the newsstand, please take a look — I edit the games section, and have kinda quietly been doing so for the better part of 2011. I just finished assembling NYLON Guys’ October/November issue. Uh… did you realize how many major, major games are coming out around then? Here’s a fun game: Count how many of them are third in their series.
I went to Capcom’s Fight Club in New York, where I hung with Hip Hop Gamer and saw ladies dressed as Phoenix and Felicia. Vs. Tekken plays so, so well, for someone like me who’s hardly hardcore about fighters. People take fighting games quite seriously, you realize. There was a line around the block to attend the event; a pair of limo drivers on the next corner asked me what all of those men were waiting for. Because it was in the Chelsea neighborhood, they thought it was a gay lifestyle event and approached me to find out what a woman could possibly be doing there. Wince.
Next week, I’ll be at Call of Duty XP. I’ve never been to such a large-scale event around a single franchise. It should be exciting. Shout out if you’re going too, and say hi if you see me! You know the world of the FPS isn’t my natural habitat, so I’ve no idea what to expect.
You can imagine I’m a little tired. I’m half-hoping the power goes out this weekend so I can tell everybody I owe Monday deadlines to that I simply couldn’t. Maybe I shouldn’t say that in public. Oops.

Finally, thanks to Allan Offal for making an MP3 of DBZ’s Launch saying “WELL HELLO“, as I’d hoped someone would in my last post.

[Today’s Good Song: ‘Marquee Moon,’ Television (my fave storm jam!)]

Let’s Talk Elite


So here’s my news report on Elite, the subscription service for Call of Duty. If you manage to read all the facts about it before you come to an opinion, you’re better off than most, as the word ‘subscription’ is for backward reasons a dirty word in gaming, let alone when it’s attached to Bobby Kotick.

But I think it’s an awesome idea. I starkly do not enjoy playing Call of Duty. I will probably never be pumped to join a clan and shoot stuff no matter how social they make it. But the largest video game franchise extant is getting this entire nifty interface around it, and that interface does things way beyond what we’ve gotten with the online platforms we have, Xbox Live and PlayStation 3.
“It’s just a social network” doesn’t really do it justice. The sheer variety of data points you can measure about yourself and others, and the connection with existing social networks so you can find people to join up with based on common interests seem quite cool to me. And visually it’s very pretty, very current.
Of course, the people I personally know that play Call of Duty are my neighbor’s children (who are about ten years old), my friends who are stoners, and every dude I see shopping at GameStop around here. The franchise enjoys an enormous population, but how many of them will be interested in or able to use these high-level data points, these Twitter-like hashtag groups?
Not that Activision really needs more than 10 percent of its current userbase to subscribe in order to be very, very profitable off this thing. But anyway, the reason I like it so much is that when I look at it, I see the Call of Duty franchise as programming, as on television. Elite seems to hint at the end of discrete, solitary box products and promise something socially persistent, pervasive. I picture people buying T-shirts with pictures of their clan logo on it, or something.
Not that have a favorite TV show right now, but you know when you get really into a series? What if for five more dollars a month you could have access to all this additional content, info, find viewing buddies, et cetera? I know loads of people who’d pony up if we were talking about Mad Men or the Wire or something.
The Elite framework helps illustrate games as something of cultural permanence, that are legitimate desire objects to their audience, that can have a visual language just like sports do. I kind of hope it’s the beginning of a trend. We’ll see what happens.

No More Questions

After answering exactly 2871 questions, I’ve disabled my Formspring account. Having one has been a fascinating, puzzling and often unsettling experience — I don’t regret wading unarmed into the pool of madness, but it’s gotten a little overwhelming.

It’s such a strange commentary on the nature of social media that so many people wanted to write in questions to me. I’m not a celebrity, a pop star or a politician; I’m a writer, and not even on anything of particular global gravity — at the end of the day, it really is just video games, which hopefully are a relatively small thing in the grand scheme of your place in the world. If I am considered exceptional in my field it’s because the bar’s not high, which isn’t much to write home about.

That’s part of why Formspring was such an interesting experiment for me, as someone who also likes to write about web culture trends and social media. If you have the opportunity to ask someone who writes about video games any question you like, it seems to make sense you’d decide to ask them something about either video games or writing, assuming those things interest you.

However, I’d say more than half, possibly more than two-thirds of the questions I received were not about video games, by the end: the proportion had ramped up exponentially the more widely-visited my Formspring (and the service in general, as I was a relatively-early adopter) became.

In other words, the more people who came to ask me questions, the fewer of them were actually germane to my work. People wanted relationship advice, to know about my preferences in food, music, liquor, clothing, haircare, art and literature, about my experiences in childhood, about what I am looking for in a partner, and any number of things.

I like answering questions; I’ve said before that I look at my writing online as a way to be engaged in a large-scale conversation on a topic that I love with other people who share that interest. And I’ve observed with some curiosity the trend toward all interactivity, whether that’s gaming or writing and talking online, away from the long-form toward the quick-hit.

I wrote last year about that trend, and how being able to take the pulse of the gaming audience through Twitter contributed to me blogging less, and Formspring was another way to make me feel connected to my audience with more immediacy and more brevity. I guess in my fascination, it stopped mattering whether we were even talking about games too much.

At first, I tasked myself with not refusing any question that was submitted, even if it was nonsensical or something like “y u mad girl” (an actual question which I answered with “iono”). It was its own kind of game; even if someone was saying something offensive, I’d initially respond instead of delete simply because I thought it was so funny and so strange that people would behave that way when we don’t even know one another.

During an interesting period when I’d weighed in about the Dickwolves Thing, Formspring became a place for people to stage arguments with me. That was a contentious topic and many people wanted to challenge me one-on-one. I sort of liked that; if something’s heated and makes me feel passionate, it felt like a brave experiment to take on trolls and debaters alike directly.

I began to get more and more questions; in the past months, occasionally up to 20 a day. I spend about eight hours a day online working, sometimes more if I’m socializing too, and I’d get email alerts and immediately answer the Formspring question. I could probably do an entire extra article or blog post in a day with the amount of time I spent typing answers to Formspring questions about what people should do about something their significant other said, or what my views on religion are, or even something related to my work, like in what contexts I don’t mind long cutscenes and why.

Interestingly, I observed that answering a particular type of question would solicit more of that type. Engaging trolls or talking about sexism would bring more trolls and more confrontational gender questions. I had to start drawing a line — and I learned saying “I don’t want to talk any more about that” would cause people to submit things equivalent to “so you won’t take a stand or express your views, huh?” As if the fact I’d been doing so extensively was disposable to them because I didn’t answer their question, or because my paragraphs-long response was no longer at the top of the page.

But I continued answering questions. Partly because I’d become hooked, the same way you get hooked on your Twitter and Facebook feed. It got to where I’d soldier grimly into that Formspring inbox, dreading what I might find, and yet feel like I’d committed: It says ask me whatevsies, and so I’ve gotta answer.

I felt I was doing some kind of “research”, as if analyzing the volume and tone of Formspring questions could answer my questions — who reads my articles? How are they being received? How am I being received? And yet there was no pattern, no meaning. For example, what factors contribute to Kieron getting questions mostly about his X-Men work versus the weird Wild West of mine? Probably lots, but I don’t learn anything by pegging ‘em. And none of it helps me get my head around what makes people want to stray from the path of their natural life activities to say something chillingly hateful to me.

But even that was empowering and fascinating — I will never know those people, but they all know me. If there are truly such sad assholes in the world, I’m glad I have the ability to make them angry simply by existing. And confronting it on Formspring made me feel even thicker-skinned — I can be as vitriolic as anyone should I want to, but I can’t think of any person I hate enough to motivate me to submit that hatred for their evaluation (and rejection). I must be a pretty big deal to these people.

It goes to one’s head. And it’s distracting, and for what? There was no useful information, no dot-cloud to be gleaned. My friend Mitu Khandaker wrote yesterday at GameSetWatch about how the human brain is incapable of accepting the very real concept of randomness, but that’s what it is.

People ask me questions for the same reason someone Tweets about their breakfast — because someone’s listening and because they can. Because it’s the kind of interaction people do not get to do in their real lives, where you cannot tell everyone in your office unsolicited information about your meal or ask a stranger on the subway whether he believes in God.

It’s been fun, but there are probably better things I should be doing with myself, including prizing my privacy more. There’s definitely a tipping point for social media exposure, and as I said earlier this week, I think I’ve passed it.


[Today’s Good Song: Moon Duo, ‘Mazes’]

Friends Friends Friends Friends Friends

The FFVII Letters between Kirk Hamilton and I are continuing over at Paste Magazine. Right now, we’re talking about camp and immersion, and how there’s so much silly stuff going on in FFVII – weird minigames, timing challenges, and parade marching. In modern games we’d complain this kind of thing “breaks immersion,” but we don’t seem to be bothered by it in FFVII. We wonder why?

It’s been a lot of fun for us to be reflecting on simpler times in an era of being inundated by next-gen this and social that. The social media climate in particular, where there’s an app for everything and you’re supposed to share it with everyone, is a bit overwhelming. Sometimes it even looks silly.

When I wrote ‘How I Became A Social Media Millionaire in One Week‘ at Thought Catalog last Fall, it was a satire of this business culture that trades investment dollars on ideas and in trends, not products or actual market savvy. This hilarious fake ‘pitch deck’ I found yesterday (via Ian Bogost, naturally) also makes note of the silly sameness inherent in the social media biz (get your fake social media company name here).

And this SUPREMELY HILARIOUS YouTube vid I saw yesterday (also via Ian) satirizes the app developer market really brilliantly: Check out the Brother IntelliFax 2800 App Store. They want developers to be fapping all the time.

All of these apps and all of this sharing. Facebook! Twitter! Ever feel like it’s ruining the meaning of the word ‘friend?’ I certainly do, especially when I realize I have all these virtual strangers ‘friended’ on Facebook. I wanna delete some of them. You do too, right? THEN I HAVE WRITTEN YOU AN ARTICLE: It’s entitled The Top 5 People You Should Unfriend From Facebook,”and hopefully it will help you out.

I do have some people who are actual friends. Someone on Twitter dug up this old ‘podcast’ — I think it’s from 2009? that Gillen and I did while becoming progressively more drunk on my kitchen floor at my old apartment in Bed-Stuy. Recommend listening at your own risk as we ramble, at times borderline-offensively, on abstraction and immersion — but mostly about hentai games and Japanese fetishes. When I get to the part about how maids aren’t hot in real life because of an extremely non-PC and wince-inducing reason (which I later clarify, but still!), you can hear Gillen ‘helpfully’ refilling my glass again. Good times. Embarrassing, but mostly good.

Lost Time


Jeez. The holidays come, then I get a flu, before you know it I’ve been away from the blog for a couple of weeks. Lots to catch up on, so forgive me if I just quick link-blitz you for now on a little of the stuff I’ve done here and there in the meantime:

Kotaku: New Year’s Resolutions for Gamers — How many do you think people will want to adopt?
Thought Catalog: How FourSquare Intends To Be Vs. How FourSquare Really Is — Why I think geolocation apps and “games” aren’t “social”. Now with 50% more derision.
Thought Catalog: Five Emotions Invented By The Internet — Deep angst in the digital age.

And I don’t know whether to blame holiday nostalgia for younger days or the sense of juvenile vulnerability brought on by being sick for why I’ve launched on a deep, focused revisiting of Final Fantasy VII on my PSP. And I’m not sure why I assumed a game that I and everyone else loved on such a massive scale that it’s possibly not been repeated since wouldn’t hold up, or wouldn’t be as interesting on reflection.

In a strange way, it’s more interesting as an adult, looking at the little details of the game world, traits of the experience that probably wouldn’t appear (for better or for worse) in modern designs, and try to think about why it was that the FFVII universe seized us in such a lasting way.

It hasn’t even been that long since I tried to think about this, since I was very moved by playing Crisis Core when it came out (although this is my first real play-through of FFVII in some years). I’ve just never really been satisfied by any of the writing I did around it nor by the firmness of any of the conclusions I made. Going to try to do some fun and useful stuff this time around, so stay tuned.

Yeah. Crazy busy, but what else is new?

Other good stuff: While I was sick I watched this “Princess Jellyfish” show basically in one sitting and I am impatient for more episodes now.
Today’s good song: Avi Buffalo, ‘Where’s Your Dirty Mind

Out With The Old


Are you tired of it by now, how I have big gaps in blogging and then open my newest post with a statement about how busy I’ve been? Yes? Okay, then I’ll skip that part.

Who’s playing Halo: Reach? I must say, I’ve never been much of a Halo, player, which is to say I dabbled in Halo 2 (by “dabbling” I mean ‘held the controller for approx 5 mins, watched someone else play for approx 15 mins, and wandered off’) and never played the others at all.

But it’s easy to see why, regardless of personal taste, the launch of the title has been a big deal from every angle.

Hello, Halo

There’s the business aspect: Bungie’s last game before it’s officially independent, and the information it can offer about trends in packaged software sales. Those are declining, of course, but a launch of Reach‘s scale promises to offer some answers on whether the core gamer will still show up at retail for the right kind of game.

There’s the scope of the tech and design, too; I’m told they rebuilt the engine from scratch and used a mocap studio because having a lifelike world was so important to the game’s aim. There’s the design angle — how do you iterate on such a huge property and still please your core audience? And then, of course, there are numerous critical angles to explore, as Reach is arguably the most narrative-focused iteration in a franchise that no one would have ever called contemplative or narrative-driven in the past.

For someone like me, there were tons of brand-new angles to consider. So I attended the game’s launch in Times Square and covered it for Gamasutra. I interviewed senior staff from Bungie and also from 343 Industries, Microsoft’s internal division that will take the reins from here on out.

Are you worried about the future of the franchise now that it’s effectively changing hands? Concerned by Microsoft’s suggesting that it could decrease the time between installments and annualize the franchise more? You may or may not have noticed that the talented Chris Morris writes on current events for us at Gamasutra now — he sees cause for concern about Halo‘s future.

Doesn’t Anybody Stay In One Place Anymore?

Change is always hard, though — particularly for gamers. Innovation and evolution seem especially difficult to achieve successfully in this space. If you change what fans are used to, they react poorly. But if you give them more of the same — if, for example, a sequel doesn’t change much over its predecessor — they also react poorly.

This has been hard for game developers to keep pace with as it is, but now we’re in a long console cycle where there’s no new hardware on the horizon whereby tech advancements can refresh a property all by themselves. Notice an increasing number of franchise tangents, reimaginings, reboots under discussion? That’s because it’s so hard to sequelize in the current environment.

I’m impressed with the industry’s approach to combating staleness. Lots of designers have told me later that a long console cycle means that development on the hardware itself — you know, the basics — are pretty well down pat, so they can increasingly focus on refining less tangible elements like story, gameplay, and the interplay between the two.

In order to make things evolve and keep gamers engaged, devs are going to have to try some things they’ve never done before, and while they won’t always hit the mark, ultimately an environment of experimentation and learning is an excellent thing for games. It’s pretty exciting, actually — at this point in a long lifecycle you’d expect us all to be getting a little restless and bored, but the future’s full of possibilities that I, for one, can’t wait to check out.

But again, we’re talking about gamers, here, and many of them freak and pre-judge when they see something different. Easy for me to say — even I had a teeny episode of nerd rage when I saw the trailer for the new Devil May Cry reboot. If my reaction had been any more knee-jerk, my cat would have gone flying across the room.

So I decided to examine the deceptively complex situation in an in-depth analysis at Gamasutra. What a double-edged sword for Ninja Theory, appointed as the new steward of a beloved Japanese franchise. I don’t really envy them at all. I admit, I don’t like it much more than some of you guys do, but let’s be optimistic, because one trailer is not at all enough information on which to create a judgment.

Part of my hesitation comes from the ways I don’t like to see Japanese art and design trends so quickly sloughed away in the eagerness to “globalize.” Certainly, something’s gotta change over there, but I don’t know if the reason Japanese games don’t sell in the West as well as they used to can be fixed by exporting properties to European studios. We’ll see, I suppose.

All Together Now!

All of the major interviews and coverage I’ve done in the past few weeks, in fact, seem to point to the theme I’m discussing here: Innovation, freshness, evolution and change. In case you have missed:

Interview: Atari GO Goes For Online, Social, Mobile Publishing Strategy — The head of Atari’s newest and largest online publishing initiative explains why being a true online publisher is a key survival strategy in the changing climate.

In-Depth: THQ’s Farrell Thinks Outside The Old Hardware Lifecycle — speaking to investors, THQ’s CEO talks about our new climate and where publishers would be served to reallocate their attentions.

Interview: DeLoura On The Rapidly-Evolving Tools Space, New Divergence — longtime tech strategist, most recently of Google (briefly), talks about changes in the development tools space that both respond to and influence changing business models and design paradigms. Similarly, they’re both creating and reacting to a major gap between the AAA and the new mobile/social/indie space.

Interview: IGN Provides Free Office Space To Indies With New ‘Open House’ Program — speaking of indies, IGN has a cool new no-strings-attached program to support and network with indie developers.
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Interview: Building On BioShock 2 With Minerva’s DenAnd pursuant to what I said on the narrative-building side, our friend Steve Gaynor talks challenges, opportunities and process in creating a compelling tangent to BioShock 2 and the world of Rapture with the new Minerva’s Den DLC.

I Ain’t Done, This Ain’t The Chorus

I have written a satire of the Gizmodo-browsing, startup-starting, latte-drinking social media entrepreneur over at Thought Catalog. It is all intended in good fun, so please read How I Became A Social Media Millionaire In One Week.

Going to GDC Austin? Are you a student, aspiring student or recent grad? If not, does the sound of me standing behind a podium asking questions of teachers who are sitting at a table sound awesome to you? Did you answer ‘yes’ to any of the preceding questions? If so, have I got the panel for you.

My article on first-person shooters is in GamePro’s October issue, which I think might still be on newsstands. I don’t know! I forgot that I even wrote it! I’m sure I’m forgetting some other things here, but hey, this is enough for you guys, right?

So lastly, I want to thank everyone who has checked out Babycastles and made a donation to help their fundraising efforts. Since I pleaded for the support of the SVGL Army, fundraising has really ramped up, and we owe so much of that to you guys, and those of you who passed the word along. Thank you so much for believing in the ideas that are important to me and my friends. I can’t say it enough.

The New Immersion


As social networking has surged, I’ve found myself blogging less. When I began SVGL, I used to post sometimes multiple times per day, if my time permitted; I was full of ideas and I loved having the opportunity to regularly connect and engage with the community that was building itself here.

So I’ve observed the slowdown in my blogging habits with some concern. Has it meant I have fewer ideas now? Am I just too busy with my pro work to keep up my dear little blog anymore? Am I less interested in video game conversation than I used to be, now that the majority of my waking hours are spent in that space? Am I burning out, or something?

Then I realized I still produce just as much community content as I did before; it’s simply taking a different shape. Many of you have transitioned with me from SVGL to the venues I use with far more regularity: Twitter and Formspring. I imagine that if one accumulated the sum total of text related to the video game community that I place on Twitter and Formspring on a regular basis, the result would be pretty parallel to the amount of content that I used to produce blogging. I’m still sharing my ideas with the community; it’s just taken on a different shape.

I remember when N’Gai Croal, one of the most venerated writers doing the work that I hoped to join, began to post less on his Level Up blog. Alongside that, he was becoming a real power Twitter user. I didn’t see the point of Twitter at the time; “why would anyone be interested in what I am doing all day, and what do I care what all these strangers had for breakfast,” I wondered. When I heard trendy folk saying that Twitter was anything close to “journalism”, I was scornful. It seemed preposterous.

I teased N’Gai a lot about his early-adopter Twitter evangelism. But he is well-reputed among us all for his prescience and his big-picture thinking, and I now realize that at the time, he had immediately realized something that took me a lot longer to grasp: Twitter is a brilliant communication platform, and it does, in fact, serve the same function for many that a lot of blogs do.

The first time I attended events like GDC or E3, people came up to me and said, “oh, I read your blog.” The most recent time I attended these events, people came up to me and said, “oh, I read your Twitter.” I found it bizarre, but it makes sense.

Twitter and Formspring are quick-hit, instant-access experiences. 140 characters are more effective than 1400, sometimes. Rather than cull my RSS feeds and read sprawling forum threads to discover what the community is interested in and speak to it, you use these social networking venues to bring your interests to me directly (that plenty of Formspring questions are about my sex life and shoe size or whatever is an unfortunate side-effect).

And I realized recently that these new media are having a similar transformative effect on the video game industry. We’re being trained in this socially-networked era of bite-size communications, and all media are evolving alongside it. I used to read music blogs to discover new songs, but now I simply follow those bloggers on Twitter and when they post a new track, I just pick and choose what links to click from their feeds. My favorite book right now is a reflection of these new fashions of interaction.

When it comes to video games, sales of traditional 60-hour packaged software video games are declining, but sales of smaller, easy-access digitally-distributed titles are on the rise. Even someone who was a “light” gamer before has new options: instead of downloading and installing some kind of PC executable, they’re playing iPhone apps while they wait for the subway.

Much conversation takes place in the social gaming space about how they will cannibalize the console industry, as if the two platforms were mutually exclusive. This message is often reduced to its barest bones, and translated as “Facebook games are the new ‘video game’, and console video games will cease to exist.”

Certainly that message is worth scoffing at; gamers still want depth. But the way they want it delivered is definitely evolving; social media is gaining steam, and we, the primary ‘gamer generation’, are growing older. Maybe the adolescents of the coming era are begging not for a gaming console, but for a Steam account. We want our content available in an accessible, jump-in-jump-out way. We want it always on, always there, living intangible and persistent on invisible digital strings.

But these rising trends are having massive impacts on the economic models of the businesses they’re enabling. To use the music example again, I can listen to 20 new songs a day if I want to, just by following artists and music bloggers on Twitter. Do I spend money, though? Not too often. I buy records often when I’m in love with a band, but I listen to free digital music much more. Most of the music I own, I found or someone gave it to me. How are bands supposed to make any money?

That the game industry is so high-risk has been my greatest lament regarding traditional games; when success is so hard and so much cash is required to even give it a shot, no one wants to lose millions because they tried something new and interesting that didn’t work. If people are buying fewer console titles — and they are — then the game industry becomes even more hit-driven than it used to be.

We’ve always looked to indies to use their freedom and agility to create real innovation, but independents have long had challenges of their own — low risk doesn’t mean no risk, and lower cost doesn’t mean “affordable.” If indies can’t reach their audiences, they’re still disabled. And broke, probably. The upside of this online shift in the way we consume is that the indie scene becomes even more relevant. When the real good content is discovered by crowdsourcing on social networks and obtained by a one-click download, the playing field of AAA guns and indie developers looks a lot more even.

That doesn’t mean I feel convinced we’re not losing something in the transition. My least-favorite phrase in developer interviews used to be “bite-sized chunks.” Not only is that aesthetically unappealing, but to me it spoke of a design philosophy that eschewed depth in favor of accessibility. I’m still not so sure it doesn’t.

I hope I never stop blogging, and I hope game developers will still make hours-long walled gardens for me to escape into, just like I’ve done since I was a little girl. There’s hope for console devotees in games like the rightfully-flourishing Red Dead Redemption, which seems to face an easy skate from here to Game of the Year for pretty much everyone. One can play that game for hours. One can also play it for five minutes.

The chronology of the gaming consoles I’ve owned is now finished over at Thought Catalog. I notice a marked decrease in sentimentality from the first installment to the last. Chalk it up to nostalgia, but my changing relationship with the landscape has a lot to do with it, too.